Use This Tech Bot to Boost Sales In Your Site (DRIFT CHATBOT)

 TECHNOLOGY

Drift chatbot is a buyer engagement tool, it uses chats that helps businesses offer personalized interactions to visitors, respond to their queries, and facilitate them in the sales process. It can integrate into the website and support real-time interactions with visitors.

Drift chatbot can serve as an all-in-one bot to handle marketing, sales, and customer support queries. It can schedule meetings with sales representatives, troubleshoot common queries, or direct chats with human agents.

Simply put, the purpose of the Drift chatbot is to offer real-time conversational marketing and engage customers with personalized dialogues. The main target audience of Drift chatbot is B2B businesses, as Drift AI is trained on 100M+ B2B marketing and sales conversations. It is being used in financial services, manufacturing, professional services, and technology industries. However, it can also facilitate B2C businesses. It can be tailored to suit the unique requirements of any business.

Overall, Drift chatbot empowers businesses to improve customer engagement, enhance lead generation, generate more revenue, and reduce in-house workload.

 

Part 2: Full Review of Drift Chatbot

Drift chatbot offers a single platform for personalizing conversations at all stages of the buyer's journey. It leverages natural language processing (NLP) and machine learning to understand the context behind the customer queue and provide the exact response they are looking for.

Amazed by Drift chatbot capabilities? Let's get deeper into the Drift chatbot review and look at its key features and other details.

Key Features of Drift Chatbot

• Real-Time Interactions: It integrates with your website and responds to customers with immediate answers in real-time.
• All-in-one Bot: It can act as a virtual marketer, sales rep, or support agent for different customers. It can answer product-related questions, book a meeting, or troubleshoot issues
• Chat Routing: It provides intelligent chat routing support. You can create rules for routing conversations, instantly direct conversations to the right person or team, and keep customers engaged in a single chat window.
• Support Wide Chatbot Elements: It can offer a wide range of chatbot elements such as delays (for human-like conversation flow), images, videos, audio, attachments, links, emojis, buttons, and more.
• Conversation Analysis: It stores and analyzes all open-text conversations to smartly identify common themes and provide more personalized responses.
• Customer Engagement: When a customer arrives on the website, it can begin conversations or respond to visitor queries promptly. It can automatically identify and understand visitors and fire custom playbooks that convert.

• Personalization: It learns from all the past conversations it has with customers. This makes it able to understand the message context and offer accurate responses that match the customer's preferred tone and style.
• Conversational Marketing: It dominates for its exceptional conversational marketing capabilities. It engages with customers in real-time dialogues to tackle their needs and turn them into potential leads.
• Integration: Other than the website, it can integrate with plenty of other platforms, such as Clearbit, Databox, Salesforce, Facebook Messenger, HubSpot, Zapier, and more.
• Analytics: It provides comprehensive analytics, such as the number of conversations emails captured, meetings, etc. These insights can help in decision-making related to content personalization or segmentation.

All the above key features of Drift Chatbot make it a powerful chatbot for marketing, sales, and customer support. However, there are a few unique features you get to experience with Drift Chatbot, as follows:

• Convert High-Volume Traffic: It can intelligently identify previous website visitors, grasp their intent, and then deliver them unique experiences to make them your next customers
• Better Target Account Pipeline: It can smartly pinpoint target accounts and their interactions with your site so that you can engage with them 1:1 at the right time.
• 24/7 Meeting Scheduler: It can autonomously schedule meetings at the customer's preferred time.
• AI Engagement Score: It provides real-time intent insights on prospects to better prioritize prospective efforts.
• GPT Integration: Its GPT integration offers AI-suggested replies in live chat to sales representatives so that they can provide immediate responses to customers without delays.

In short, the Drift chatbot is an advanced, feature-rich chatbot platform that empowers you to create a super-intelligent chatbot that increases engagement and drives sales autonomously.

Pros

• Ease of Use: It has a user-friendly interface that does not require technical expertise or software experience.
• Customer Engagement Capabilities: Its personalized responses, real-time dialogues, rich chatbot elements, auto meeting schedules, chat routing, and other capabilities keep customers engaged.
• Wide Integration Options: It supports many integrations to offer omnichannel experience to customers across different platforms, such as Shopify, Facebook, HubSpot, Salesforce, etc.
• More Leads and Productivity Boost: It helps generate and qualify more leads. It can collect personal details, schedule sales calls, provide AI engagement scores, and more to help teams increase leads and sales.
• Responsive Support: It can troubleshoot customers' issues in real time with personalized responses.
• Detailed Analytics: It provides comprehensive analytics of all chatbot activities and outcomes to make data-driven decisions.

Cons

• Learning Curve: An initial learning curve is required to build and configure the chatbot.
• Challenging Integration: Technical expertise is required to integrate the Drift chatbot with other platforms.
• Multiple Teams only in Enterprise Plan: It does not allow you to use the chatbot for multiple teams unless you subscribe to its most expensive "Enterprise" plan.
• Bugs: Users have reported bugs and slow performance in both its web and mobile apps.

Part 3: How to Build a Bot Using Drift

Now that we have thoroughly looked into the Drift chatbot review, the next important thing to learn is how to build a bot using Drift. Here are the steps you need to follow to build a bot using Drift:

Step 1. Go to the Drift website and sign up or sign in.

Step 2. Copy-paste the Drift JavaScript snippet into your website header to install Drift.

Step 3. Link your calendar to schedule meetings automatically.

Step 4. Specify lead routing rules so that the Drift chatbot sends prospects to the right member.

Step 5. Invite and add team members.

Step 6. Copy-paste questions to the leadbot visual builder.

Once done, your chatbot is ready to run and integrate wherever you want.